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Slade Architecture designed the W Lounge for New York's 2010 Fashion Week.
''Created by New York design firm SLADE Architecture, the Arrivals Lounge is a contemporary and cool interpretation of arriving to a new destination, bringing to life locations where W will soon open new hotels and retreats. Celebrities, designers and fashion's elite will enter through a tunnel of ambient colored light, offering an escape from the hustle and bustle of backstage. Playing with the idea of arriving at a new destination, the design of the Lounge includes sleek banquette seating inspired by luggage conveyor belts, signs inspired by "Arrival" and "Departure" boards displaying the names of W's current and upcoming destinations, and modern trunks showcasing W's exclusive Global Glam Collection, a newly launched fashion and accessories collection created exclusively by established and emerging designers inspired by the design of W's latest hotels.''
''Created by New York design firm SLADE Architecture, the Arrivals Lounge is a contemporary and cool interpretation of arriving to a new destination, bringing to life locations where W will soon open new hotels and retreats. Celebrities, designers and fashion's elite will enter through a tunnel of ambient colored light, offering an escape from the hustle and bustle of backstage. Playing with the idea of arriving at a new destination, the design of the Lounge includes sleek banquette seating inspired by luggage conveyor belts, signs inspired by "Arrival" and "Departure" boards displaying the names of W's current and upcoming destinations, and modern trunks showcasing W's exclusive Global Glam Collection, a newly launched fashion and accessories collection created exclusively by established and emerging designers inspired by the design of W's latest hotels.''
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